FRIDAY, JUNE 30, 2023 10:00 AM CST - 4:00 PM CST

Join Us, June 30, 2023, Global Social Media Day,

For A FREE Virtual Event that will...

Recession Proof Your Business

✅ Get the social media tips and tricks that will turn your followers into cash

✅ Learn secrets from pro marketers that will help you increase your profits

✅ and close every lead with the secret "Conversion Code"

by our keynote speaker & best selling author Chris Smith

This FREE virtual event is for business owners ready to recession-proof their businesses!

What Is Social Media Day?

From tweeting to liking, social media has revolutionized our world. Celebrating this power, Mashable declared June 30th as Social Media Day. This year, the story evolves with Social Media Day Houston 2023! 🎉📱

Get ready, Houston! This Social Media Day, we're turning likes and shares into revenue-generating trends with a focus on AI, SEO, and content conversion. Clear your calendars for June 30th and join us in celebrating the financial power of social media. Stay tuned for the viral fiesta of Social Media Day Houston.

Let's make some profitable noise! 🎉📱 #SMDayHouston"

About Social Media Day Houston

The evolution of Social Media Day Houston is a testament to the power of connection and its potential for profit. What started as a simple TweetUp orchestrated by Rebecca Councill soon grew into an annual cash-driving event, bringing together professionals eager to monetize their social media skills.

Since 2013, Rebecca ensured the event evolved with its attendees' growing ambitions, successfully shifting to a virtual platform in 2020, and securing its spot in the digital profit-making sphere.

In 2022, Kami Huyse and Anh Nguyen kept the financial fires burning, hosting a captivating virtual summit, ensuring the continuous evolution of Social Media Day Houston, and keeping the promise of its profit-generating potential alive.

Fast forward to now... Sandra Fernandez and J Franco, MBA, MCM, two formidable marketing mavens in Houston, have grabbed the reins to craft an experience that's as profitable as it's unforgettable.

Leveraging their expertise, they've curated sessions aimed at arming you with the tools and strategies to monetize social media and thrive in any economic climate.


Sandra Fernandez, is an award-winning PR professional, who excels in digital storytelling and audience engagement. As the Founder of Story Zone Media, she crafts stories that turn audiences into fans using her expertise in earned media and multicultural engagement.

Previously, she co-founded Big Oak Tree Media, launching significant influencer programs, community art projects, and wide-ranging digital campaigns, while securing consistent media coverage.

Sandra's rich background spanning higher education to nonprofits, informs her knowledge in public relations and digital engagement. Keeping pace with communication trends, she devises fitting strategies. She shares her know-how through speaking engagements and workshops, enabling businesses to excel digitally. More info at

J Franco MBA, MCM, is a digital marketing strategist with over 8 years of experience in the industry and a graduate of the #1 communications school in the nation (University of Southern California, Annenberg) with a second Master's in Communication Management. She’s the CEO & Founder of Franco Innovative Media & Marketing, a boutique digital marketing agency in Houston, TX, that specializes in hands-on white glove services for her clients.

She was awarded Houston’s Best- Marketing Consultant in 2019, 2020, & 2022 and Global Top 100 Influencer in Advertising & Marketing in 2021. In 2022, she was awarded Woman of Excellence, a lifetime achievement award for her contribution to the Houston community.

She loves helping FEMALE SOLOPRENEURS strategically build & market their business by CAPTIVATING, CULTIVATING, CONVINCING, & CONVERTING their audience so they can make more money online. She’s known online as "The Profitable Social Boss!"

Social Media Day Houston 2023

June 30, 2023 10:00 AM - 4:00 PM CST

2023 THEME:

"Recession Proof Your Social Media"

*please note this year is a FREE VIRTUAL EVENT must register to attend!

J Franco MBA, MCM CEO of Franco Innovative Media & Marketing. Houston's Best Marketing Agency. Best Marketing Agency Houston

J Franco MBA, MCM

Digital Marketing Strategist

The State Of Social: Increase Profits During An Economic Downturn

10:00 AM CST

From Facebook's inception to TikTok's rise, social media landscapes are always shifting and offering fresh avenues for profit. Join us to unravel the future of social media and master strategies to turn these platforms into relentless revenue streams, regardless of economic tides.

This session will equip you to:

  1. Understand the current state of social media platforms and pinpoint where to drive your business for maximum returns.
  2. Stay ahead of the curve with new, community-centric platforms paving the path to profitability.
  3. Utilize emerging trends to safeguard your business from falling behind and keep the cash flowing in.

About J Franco MBA, MCM (also known as "The Profitable Social Boss"): is a digital marketing strategist with over 8 years of experience and CEOr of Franco Innovative Media & Marketing, a boutique digital marketing agency in Houston, TX, that specializes in hands-on white glove services for her clients.

She was awarded Houston’s Best- Marketing Consultant in 2019, 2020, & 2022 and Global Top 100 Influencer in Advertising & Marketing in 2021. In 2022, she was awarded Woman of Excellence, a lifetime achievement award for her contribution to the Houston community.

Anca Pop Social Media Marketing Strategist

Outshine The Noise: The Power Of Prolific Content

11:00 AM CST

Amid the digital clamor, how can your brand stand out? This session uncovers the secrets to creating prolific content that captures attention, engages audiences, and turns the social media noise into your symphony of success.

  • Discover proven strategies and techniques for crafting content that not only engages but also captivates your audience
  • Learn how to transform your ideas into compelling narratives that resonate with your audience
  • Learn how to publish and automate content at scale

About Anca Pop: Anca is’s Social Media Marketing Strategist, content creator, and marketing aficionado. While at SocialBee, Anca has been guiding people on how to make the most out of their social media marketing journey with less effort.

Riz Mo

SEO Expert

Enhancing your Google Business Profile to Attain New Customers

12:00 PM CST

Google Business Profile is one of the top digital assets that one can attain new customers. It has been shown that having a powerful Google Business Profile can increase overall call volume and business growth. Statics show that GBPs have higher calls and conversion rates than PPC and organic SEO combined. It's a digital asset the people should not be sleeping on.

  • Top 8 items to add on your GBP to grow your Google Business Profile visibility by 300% high visibility in search results. dolor sit amet
  • How to track your Proflle’s position with free tools
  • How to enhance your visibility and targeted neighborhoods or Geo locations.

About Riz Mo: Riz Moton is an SEO'er, graphic designer, accounts manager, and business developer. He has directly impacted customer volume in small, mid, and enterprise-level businesses by harnessing his knowledge of search engine optimization. He has ranked new websites and old websites for targeted buyer phrases. His specialty is turning websites into revenue-generating businesses through high-quality SEO (link-building and content optimization).

With each project, he positions himself as a buyer to understand the user journey and with his design background he is able to enhance CRO (conversion rate optimization) - turning those internet visitors into buyers. With every project he gets, he strives to build a unique approach. From the beginning of every project, he does an in-depth analysis of the SEO traffic, understands the competitive landscape, and he digs for search trends to provide actionable ”to-do” items for stakeholders.

He does NOT believe in a "one size fits all" strategy. He believes each client has its own target market and their own competitive advantage. He takes those variables into account and develops a full digital marketing blueprint but with a heavy focus on positioning a client's websites high in Google, Bing, Yahoo, and other search engines.

His business development experience and interest in psychology, it has led him to become an avid researcher in buyer journeys.

Chris Smith Best Selling Author of Conversion Code

Chris Smith

Digital Marketing Expert & Best Selling Author

The Conversion Code: Stop Chasing Leads and Start Attracting Clients


Chris Smith, bestselling author of four books, will teach you the science of marketing and sales. All new research, data, and insights provide the blueprint for exactly how to follow up to achieve the highest lead conversion rate possible.

This keynote and workshop will show you:

  • how to attract higher-quality leads that are easier to convert.
  • Learn how to adapt to the consumer privacy changes that have made getting leads to answer the phone harder than ever.
  • Discover expert and effective social media and sales techniques and tools that are working the best right now.

After the session, you will be empowered to put the right procedures and processes in place, immediately.

About Chris Smith (also known as "Conversion Chris"):

Chris Smith is an acclaimed digital marketing expert, lead generation and conversion expert, as well as the bestselling author of The Conversion Code. He co-founded the SaaS marketing platform Curaytor, an Inc. 500 fastest-growing business, which has helped countless business professionals successfully convert leads to clients. As a former C-level executive of dotloop, Chris helped lead them to their acquisition by Zillow for $108 million, he implemented the blueprint from his bestselling book to organically grow his own company to over eight figures in annual recurring revenue.

The Conversion Code has become required reading for marketing courses at colleges like Johns Hopkins University, and Chris Smith is a sought-after lecturer and speaker whose credits include NYU, as well as sold out events with Gary Vaynerchuck and Hubspot, among others. His work has been featured in Adweek, Forbes, Fortune, and many other publications.

Danny DelVecchio

Coach Danny

Mad For Micro: The Short Form Video Trend

2:00 PM CST

Got a minute? That's all you need to captivate your audience. This session dives into the rising trend of short-form video content on platforms like YouTube Shorts, TikTok, and Instagram Reels. Learn how to create compelling, bite-sized content that makes a big impact.

This session will help you:

  • Understand the growing trend and the immense power of short-form video content across platforms like YouTube Shorts, TikTok, and Instagram Reels
  • Learn the art of crafting impactful, bite-sized narratives that captivate your audience within minutes
  • Gain practical insights on how to leverage this trend for your brand's advantage, creating content that not only engages but also leaves a lasting impact, turning viewers into followers, and followers into customers

About Danny DelVecchio: Danny DelVecchio is a sales and marketing coach who specializes in helping coaches and solopreneurs build their brand and convert clients using LinkedIn.

Dave Talas

AI & Digital Marketing Expert

AI Your Social Media Manager

3:00 PM CST

This cutting-edge session explores the use of Artificial Intelligence in managing your social media presence. Learn how AI can streamline your content creation, boost engagement, and help you stay ahead in the digital race — all while making your social media strategy recession-proof!

  • Discover how Artificial Intelligence can automate and streamline your social media management, freeing up time for strategy and creative thought while ensuring consistent engagement.
  • Learn how AI can optimize your content delivery for maximum impact, boosting engagement rates and keeping your brand at the forefront of your audience's mind.
  • Understand how leveraging AI can help your social media strategy weather any economic storm, ensuring your digital presence remains robust and competitive in any climate.

Sandra Fernandez CEO of Story Zone Media Houstons Best PR Firm. Best Public Relations Agency Houston

Sandra Fernandez

CEO of Story Zone Media

Measurement 101: How to Measure Your Social Media ROI

4:00 PM CST

Social Media measurement is not just for marketers anymore! Numbers tell a story and as business owners, we need to learn how to decode the language of metrics, map ROI to social media efforts, and convert insight into action.

This session will:

  • learn to read the data that matters
  • Understand the essential metrics to measure your social media ROI
  • turn insights into actionable strategies to ensure your social media remains an asset, even in a recession

About Sandra Fernandez : Sandra Fernandez is an award-winning public relations professional with a deep enthusiasm for storytelling through digital communications. With extensive experience launching websites and effectively engaging audiences on social media, she helps organizations connect with diverse audiences through compelling narratives.

As the Founder of Story Zone Media, Sandra specializes in crafting captivating stories that turn audiences into lifelong fans. Her expertise spans earned media, multicultural audience engagement, and dynamic social media marketing campaigns.

Before founding Story Zone Media, Sandra co-founded Big Oak Tree Media, where she excelled in earned media and multicultural audience engagement through public relations and social media. Her notable projects included:

-Launching impactful influencer marketing programs to promote tourism.

-Unveiling community art projects, including exhibits and murals representing the
city's cultural diversity.

-Coordinating wide-reaching digital media campaigns.

-Securing consistent media coverage for clients.

With a diverse background in higher education, politics, government, nonprofits, and agencies, Sandra brings a wealth of knowledge in public relations, marketing communications, and digital engagement. She ensures her strategies seamlessly fit the ever-evolving communications landscape by staying up to speed on the latest trends


Passionate about sharing her expertise, Sandra speaks at conferences and delivers workshops, empowering businesses to thrive in the digital world. For more information, visit

Press that register button and secure your front-row seat to a blazing line-up of marketing maestros and red-hot topics – it's the social media sizzle you can't afford to miss!

Join, learn, tribe—let's trend together!

Hit register and snag your all-access pass to future-proof your social media game with industry gurus for FREE - don't let the digital fun pass you by!

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