TUESDAY, JUNE 30, 2026 | 8:00AM
SMDAY HTX 2026
Step into the room where marketers, creators, and business owners come to sharpen their strategy and stay ahead of what is next. Spend the day learning from industry leaders, gaining practical insights you can actually use, and building the connections that move your business forward.
ABOUT SMDAY HTX SUMMIT
At Social Media Day Houston, we bring together the brightest minds in social media marketing, content creation, and digital strategy for an immersive experience like no other. This isn’t just an event; it’s a celebration of the ideas, innovation, and community that make social media a powerful force for connection, business growth, and modern communication.
Tuesday, June 30, 2026
8:00 AM
Location: Coming Soon!
SPONSORED BY
What will we
explore in 2026?
Social Media Day itself is a global celebration created by Mashable to recognize the role social platforms play in modern communication and culture.
Each year on June 30, communities around the world come together to share ideas, celebrate innovation, and explore how social media continues to influence the way we connect and do business.
Social Media Day Houston carries that mission forward locally. What began as a small TweetUp in 2013 has grown into a full summit experience designed to equip professionals and business owners with practical strategies, real conversations, and a supportive community of peers.
Today the summit brings together leading voices in marketing, content creation, and digital strategy to share insights that help attendees navigate an ever changing digital landscape.
Check out our core topics that we will address each year. 👉🏼
Apply To Be A Speaker
Keynote kickoff with the state of social media today. This session offers insight to where are platforms are heading, news, trends, and new emerging platforms. You'll walk away being a total insider after this opening keynote.
Paid social has become increasingly difficult to manage with all the updates and changes to platforms. These sessions give you the first hand, real world application in running paid social campaigns that work and fit your budget needs.
These sessions are designed to help you understand the role of video in social media, its impact, and how video is leading content.
There is no doubt that AI is here to stay. It make content creation faster than ever before but in an era where we will continue to see an increase in AI slop how can we leverage AI to increase our brand and conversions.
Social is at the center community centric. These sessions are cater to creating community and understanding your audience and their behavior.
Because pretty posts don't pay the bills. These sessions cover how to track your social media efforts and campaigns, identify the key performance metrics of winning content.
Wether you are a marketer, business owner, or creator these sessions help you clearly understand how to take your social media content and turn it into a sale.
Meet our speakers
Come back weekly as we announce new speakers and sessions!
J
Franco
Chief Strategist FIMM AGENCY
Danny
Gavin
Chief Strategist Optidge
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Soon
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Event Schedule
Come back weekly as we announce new speakers and sessions!
8:00 AM
Advanced Workshop &
Welcome Breakfast
Breakout room 1 w/
Kickstart your day with a delicious breakfast and a hands on advanced workshop.
10:00 AM
Opening keynote
Main Hall w/ J Franco
Join us for an inspiring kickoff as our CEO sets the stage for an immersive day of coding exploration and innovation.
11:00 AM
Meta's AI Revolution: How Andromeda & GEM Are Rewriting the Rules of Paid Social
Main Hall w/Danny Gavin
Still running Meta ads the way you did two years ago? That playbook is outdated.
Meta’s newest AI systems, Andromeda and GEM, have quietly changed how ads are delivered and optimized. The biggest shift is simple. Creative is now the targeting.
In this session you will learn why interest targeting is fading, how persona-driven creative helps Meta’s AI find the right buyers, and how to build diverse ad creative using the Rubik’s Cube framework.
You will also learn why the old testing then scaling campaign structure is now hurting performance and what to do instead.
If you run paid social or are planning to invest in Meta ads, this session will change how you think about campaign strategy.
12:00 PM
Keynote Panel & Lunch
Main Hall w/
This session description is coming soon, stay tuned we will be announcing all our speakers in the upcoming weeks!
1:00 PM
Session Title Coming Soon
Main Hall w/
This session description is coming soon, stay tuned we will be announcing all our speakers in the upcoming weeks!
2:00 PM
Session Title Coming Soon
Main Hall w/
This session description is coming soon, stay tuned we will be announcing all our speakers in the upcoming weeks!
3:00 PM
Session Title Coming Soon
Main hall w/
This session description is coming soon, stay tuned we will be announcing all our speakers in the upcoming weeks!
Professional Pass
$229
Early Bird Price
$299
After May 1st
WHAT YOU GET:
Full access pass: Attend all advanced workshops, panels, and keynote sessions in person.
Networking opportunities: Connect with industry leaders, speakers, and fellow attendees during the event.
Exclusive event merchandise: Take home custom-branded swag to remember your SMDAYHTX experience.
Catered meals: Enjoy delicious meals and snacks throughout the day, courtesy of our catering partners.
Advanced workshop: Immerse yourself in our professional development workshop for our advanced marketers or those who are seeking advanced education where you can experiment with the latest strategies and trends in social media.
General Pass
$129
Early Bird Price
$179
After May 1st
WHAT YOU GET:
General access pass: Attend all sessions, panels, and keynotes in person.
Networking opportunities: Connect with industry leaders, speakers, and fellow attendees during the event.
Catered meals: Enjoy a delicious catered lunch.
Meet Your Hosts
J Franco MBA, MCM
J Franco is a digital marketing strategist and agency founder known for helping businesses turn content into meaningful connections and measurable growth. Through her work with service based companies and entrepreneurs, she focuses on practical strategies that help brands stand out and stay consistent online. As co host of Social Media Day Houston, J brings together marketers, creators, and business leaders for conversations that spark ideas, strengthen community, and move the industry forward.
Sandra Fernandez
Sandra Fernandez is a communications strategist and storyteller dedicated to helping organizations connect with the audiences they serve. Through her work in media, marketing, and community initiatives, she focuses on building meaningful conversations that amplify voices and strengthen local impact. As co host of Social Media Day Houston, Sandra brings together marketers, creators, and business leaders for conversations that inspire collaboration, practical learning, and stronger community connections.
Anh Nugyen
Anh Nguyen is a marketing strategist and community builder known for bringing people together through thoughtful conversations and digital connection. Through her work in strategic marketing & communications, she focuses on helping professionals and organizations use content with intention and clarity. As a longtime supporter of Social Media Day Houston, Anh has helped strengthen the local marketing community by encouraging collaboration, learning, and shared growth.
TUESDAY, JUNE 30, 2026 | 8:00AM
SMDAY HTX 2026
Be in the room where the future of marketing conversations are happening. Join marketers, creators, and business leaders for a day of bold ideas, real strategies, and powerful connections. Get your ticket and secure your seat at Social Media Day Houston.
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