Social Media Day Houston Summit | Houston Social Media Conference

ATTENTION MARKETERS, BUSINESS OWNERS, AND NONPROFITS!

Join Us, June 30, 2025, For World Social Media Day!

For A Live & In-Person Event for business owners....

Houston Food Bank 535 Portwall St, Houston, TX 77029

Ready To Build Profitable Communities

✅ Learn how to turn your audience into an engaged, thriving community that drives sales and long-term loyalty

✅ Get expert insights on leveraging video marketing to captivate and convert your ideal clients

✅ Discover the power of community-led growth and how to build a loyal customer base around your brand

✅ Walk away with strategies from top industry experts that will help you grow, engage, and monetize your audience

This LIVE & IN-PERSON Houston Social Media Conference is for business owners, non profits, and marketing professionals that are ready to stop chasing vanity metrics and start building communities that fuel real business growth.

What Is Social Media Day?

From tweeting to liking, social media has revolutionized our world. Celebrating this power, Mashable declared June 30th as Social Media Day. This year, the story evolves with Social Media Day Houston 2023! 🎉📱

Get ready, Houston! This Social Media Day, we're turning likes and shares into revenue-generating trends with a focus on AI, video, and content conversion. Clear your calendars for June 30th and join us in celebrating the financial power of social media. Stay tuned for the viral fiesta of Social Media Day Houston.

Let's make some profitable noise! 🎉📱 #SMDayHouston"

About Social Media Day Houston

The evolution of Social Media Day Houston is a testament to the power of connection and its potential for profit.

What started as a simple TweetUp orchestrated by Rebecca Councill soon grew into an annual cash-driving event, bringing together professionals eager to monetize their social media skills.

Since 2013, Rebecca ensured the event evolved with its attendees' growing ambitions, successfully shifting to a virtual platform in 2020, and securing its spot in the digital profit-making sphere.

In 2022, Kami Huyse and Anh Nguyen kept the fires burning, hosting a captivating virtual summit, ensuring the continuous evolution of Social Media Day Houston, and keeping the promise of its profit-generating potential for attendees alive.

Fast forward to now... Sandra Fernandez and J Franco, MBA, MCM, two formidable marketing mavens in Houston, have grabbed the reins to craft an experience that's as profitable as it's unforgettable for all those who attend!

Leveraging their expertise, they've curated sessions aimed at arming you with the tools and strategies to monetize social media and thrive in any economic climate.

MEET YOUR HOSTS

SANDRA FERNANDEZ

Sandra Fernandez is a seasoned & award winning PR strategist and digital storyteller, dedicated to turning audiences into loyal communities.

As the Founder of Story Zone Media, she specializes in earned media, multicultural engagement, and strategic content that amplifies brands.

Previously, she co-founded Big Oak Tree Media, where she led influencer programs, community-driven art initiatives, and digital campaigns that garnered widespread media attention.

With a career spanning higher education, nonprofits, and corporate communications, Sandra brings a deep understanding of public relations and digital engagement.

She stays ahead of industry shifts, developing strategies that help organizations navigate the evolving media landscape. Through speaking engagements and workshops, she equips businesses with the tools to thrive in a digital-first world. Learn more at sandrasays.com.

J FRANCO MBA, MCM

J Franco, MBA, MCM is an award-winning digital marketing strategist, agency owner, and content marketing expert with over 10 years of experience helping high-level female service-based business owners turn their social media into a powerful revenue stream.

She is the CEO & Founder of FIMM (Franco Innovative Media & Marketing), a boutique digital marketing agency that provides hands-off, done-for-you content marketing and social media strategy tailored for professional women in law, finance, coaching, and consulting.

She is known for cutting through the noise of social media "gurus" and delivering real, actionable strategies that help her clients CAPTIVATE, CULTIVATE, CONVINCE, and CONVERT their audience into paying clients.

As the Profitable Social Boss, she empowers female service providers to stop wasting time on dead-end content and start creating strategic, conversion-driven marketing that brings in consistent leads, high-value clients, and real business growth.

2025 THEME:

The Power of Community: Social Media's New Currency

Social Media Day Houston 2025

June 30, 2023 8:00 AM - 4:00 PM CST

Houston Food Bank - Conference Hall A

535 Portwall St, Houston, TX 77029

*please note this year is a LIVE EVENT must register to attend!

Your ticket purchase directly supports the production of this community-driven event, our monthly FREE events and helps cover venue and catering costs through the Houston Food Bank.

By attending, you’re not only investing in your growth—you’re giving back to an organization that feeds thousands across our city.

J Franco MBA, MCM

Digital Marketing Strategist

http://thejfranco.com

The State of Social 2025: The Community-Led Growth Era

9:00 AM CST

Social media is evolving at an unprecedented pace, with platforms expanding, user behaviors shifting, and new players like Threads and Lemon8 entering the scene. Staying ahead means understanding not just where social media is today, but where it’s headed next.

This session will equip you to:

Break down the latest platform growth and changes—learn which platforms are thriving, which are fading, and where to focus your efforts.
Capitalize on the rise of community-driven engagement—discover why users are craving deeper connections and how brands that prioritize community will dominate.
Future-proof your social strategy—leverage emerging trends to build lasting relationships, increase engagement, and drive sustainable business growth.

Social media isn’t just about content—it’s about connection. Walk away with the insights to turn today’s shifts into tomorrow’s success.

About J Franco MBA, MCM (also known as "The Profitable Social Boss"):

J Franco is an award-winning digital marketing strategist with over a decade of industry experience. A graduate of the University of Southern California’s Annenberg School and holder of a second master’s degree in Communication Management, she leads Franco Innovative Media & Marketing, a boutique agency in Houston specializing in hands-on, white-glove digital services.

Her accolades include a Global Stevie Award for Best Social Media Manager (2024), Houston’s Best Marketing Consultant (2019, 2020, 2022), and a Global Top 100 Influencer in Advertising & Marketing (2021). In 2022, she was honored as a Woman of Excellence for her lasting contributions to the Houston business community.

Anh Nguyen

Amplified Marketing

Jennifer Texada

Mighty Strategic Consulting

AI & Community: Tools to Build Connection, Not Just Content

10:00 AM CST

In today’s fast-moving, crowded digital world, brands are turning to AI to enhance—not replace—human connection. This session will show you how to leverage artificial intelligence to brainstorm smarter, create faster, and personalize better, all while keeping your brand voice at the center.

This session will help you:

dentify the top AI tools that support authentic content creation and time-saving workflows.
Use AI to personalize communication, increase relevance, and grow your community faster.
Avoid common AI traps that dilute brand personality and lose trust with your audience.

AI isn’t about cutting corners—it’s about showing up better. Walk away with practical ways to integrate AI without losing the soul of your brand.

About Anh Nguyen & Jennifer Texada:

Anh Nguyen is the Chief Brand Amplifier at Amplified Marketing and a recognized community builder with deep expertise in helping nonprofits and mission-driven brands elevate their presence through strategic storytelling.

Jennifer Texada, Co-Founder & CMO of Mighty Strategic Consulting, is known for her systems-first approach to marketing and deep understanding of how to scale digital communities with clarity and purpose. Together, they help brands stand out in a noisy world by combining heart, tech, and strategy.

Bridgett Waugh

She Bridges PR

Crisis, Clarity, and Credibility: Using PR to Build Trust in a Noisy World

11:00 AM CST

In today's hyperconnected world, your digital footprint speaks before you do. Public relations and social media are no longer separate functions—they’re partners in shaping brand trust and community. In this session, you'll learn how to apply PR principles to your social strategy so your audience doesn’t just see you—they believe in you.

This session will equip you to:

Navigate online crises and protect your brand's reputation with confidence.
Build a brand voice that feels human, responsive, and rooted in trust.
Use PR storytelling to turn your audience into loyal advocates.

The most powerful communities are built on trust. Learn how to lead yours with strategy, not spin.

About Bridgett Waugh: Bridgett Shelise Waugh is the Principal Owner of SHE Bridges PR, a boutique public relations firm that helps brands cultivate trust, credibility, and community. With over a decade of experience in brand storytelling and reputation management, she’s worked with clients ranging from startups to public agencies, empowering them to lead with purpose and clarity across platforms.

Carlos A Hernandez

Honey Suckle Brand

Keynote: Using Business Philosophy to Boost Your Brand

12:00 PM CST

Everyone has a business philosophy—whether they realize it or not. In this keynote, Carlos A. Hernandez, the founder of HoneySuckle Brand, shares how setting a clear philosophy transforms your brand’s visibility, community, and staying power.

Takeaways from this session include:

This session will help you:

How to set the philosophy and standard for your business
How to recognize where ego might be holding you back
Why your philosophy affects how you and your brand show up for your community

Carlos built HoneySuckle Brand around the mantra #happydazeahead, cultivating a loyal, values-driven community. His talk will inspire you to ditch surface-level strategies and build a brand that moves with meaning.

HoneySuckle Brand is a lifestyle company dedicated to breaking the stigma of casual cannabis use through premium, low-dose products and a positive community ethos.

Sri Mahabir

Next Level Consulting

The Power of Video: Build Your Brand, Build Your Community

1:00 PM CST

You don’t need to be an influencer or a natural performer to make video work for your business—you just need the right mindset and strategy. This session is about showing up imperfectly, consistently, and powerfully to create content that resonates and builds community.

This session will equip you to:

Overcome fear and mindset blocks that keep you off camera.
Understand what kind of videos actually build connection and trust with your audience.
Create a plan for using video to show up consistently—without burnout or pressure to be perfect.

If you’ve been waiting for the “right time” to show up on video—this is your time.

About Sri Mahabir:

Sri Mahabir is the founder of Next Level Consulting and a video visibility coach who empowers entrepreneurs to build confidence on camera. With a background in both mindset work and marketing strategy, Sri helps clients unlock their unique voice and create content that connects deeply, builds community, and drives business growth—without the overwhelm.

Eric T. Tung

Social Media Manager

From Scrolls to Connections: Building Online Communities That Actually Engage

2:00 PM CST

Social media isn’t just about likes and follows—it’s about people. In this session, learn how to move beyond metrics and start cultivating real online communities that engage, connect, and take action. Whether you're building a brand, running a business, or leading a cause, this session will help you foster online spaces where meaningful connection becomes your greatest growth strategy.

This session will equip you to:

Identify and reach your ideal audience across different social platforms.
Spark authentic conversations and encourage ongoing community participation.
Turn online engagement into offline impact and long-term loyalty.

Your next client, collaborator, or community member might already be following you, they just haven’t felt connected yet. Let’s change that.

About Eric T. Tung:

Eric T. Tung is a globally recognized social media strategist, speaker, and trainer with experience leading digital strategy for top brands and Fortune 500 companies. Named one of the most mentioned marketers on Twitter, Eric blends technical know-how with human-first strategy to help brands build loyal, active communities that go far beyond the scroll.

Sandra Fernandez

CEO of Story Zone Media

http://sandrasays.com

The Story is the Spark: Turning Moments into Movements

3:00 PM CST

Storytelling isn’t just about content—it’s about connection. In this energizing closing session, Sandra Fernandez will show you how to turn everyday moments into powerful stories that inspire, engage, and build lasting community.

Top 3 things you’ll learn:

Anatomy of a Share-Worthy Story: A simple framework to spark emotional connection and engagement
From Followers to Believers: How to use storytelling to deepen loyalty and action
Story Strategies that Scale: Simple, sustainable ways to keep showing up meaningfully without burnout

Sandra will leave you ready to lead with meaning, grow your community, and turn storytelling into your brand’s greatest asset.

About Sandra Fernandez:

Sandra Fernandez is a bilingual storyteller, strategist, and award-winning public relations professional. As the founder of Story Zone Media, she helps nonprofits and businesses connect with the communities that matter most through culturally resonant storytelling, social media strategy, and content that inspires action. With nearly 30 years of experience, Sandra empowers brands to build lasting relationships and lead with purpose.

Press that register button and secure your front-row seat to a blazing line-up of marketing maestros and red-hot topics – it's the social media sizzle you can't afford to miss!

One Ticket... A lifetime of benefits....

By purchasing a ticket, not only will you immerse yourself in added benefits, but you'll also be supporting the continuation of this annual summit. Your contribution helps us bring you exceptional speakers each year and fuels our mission to make next year's gathering an exciting live event. Join us in keeping this trendsetting tradition alive!

Get All The Session Replays Instantly and get your 2025 Summit Ticket TODAY!

This year's live experience will be held

Monday, June 30, 2025

Location:

Houston Food Bank, 535 Portwall St, Houston, TX 77029

Time:

8:00 Breakfast & Networking

Program starts at 9:00 AM and end at 4:00 PM

Purchase a ticket now and get Lifetime access to the Social Media Day Houston Summit Vault. Get access now to all past years' sessions and lots of other bonuses from our session speakers and partners while you wait for the upcoming live summit!

Your ticket purchase directly supports the production of this community-driven event, our monthly FREE events and helps cover venue and catering costs through the Houston Food Bank. By attending, you’re not only investing in your growth—you’re giving back to an organization that feeds thousands across our city.

Grab Your 2025 All Access Pass!

This years live ticket also give you access to previous years Session Replays!

ONLY $127

By registering for the Social Media Day Houston, you consent to receive communications from our esteemed speakers and us, including emails. These communications may include updates, newsletters, promotional offers, and more. Please be assured your privacy is our top priority. Per GDPR guidelines, you can opt out and withdraw your consent anytime. You can do this by clicking the 'unsubscribe' link in any of our emails.